Product Design Lead · AI-Driven UX · Scalable Systems
I'm a hands-on Product Design Lead creating AI-driven experiences that people trust. Over the past 10+ years, I've built seamless, human-centered products that simplify complexity in purposeful spaces.
My industry experience spans startups and enterprises in edtech, fintech, healthcare, commerce, social impact and more.
Working with cross-functional teams, I transform ideas into solutions through strategic thinking and hands-on execution. As a player-coach, I help teams succeed by fostering collaboration and driving clear product direction.
As a Fractional Design Lead, I partner with AI-focused startups and growth companies. I'm currently consulting on an AI-powered edtech platform teaching read skills. Previously, as Head of Product Design & UX Strategy at N2Y, I established their design function, built a team, and integrated generative AI to transform the educational experience.
Core Strengths
💭 Ideating and storytelling from user insights
🔮 Building the future with AI-enabled products
🏃🏻♂️ Empowering high-performing teams as a player coach
🛠 Figma fanatic and craft mentor
📝 Strategizing and writing content for B2B and consumers
💡 Product Thinker, Agile Innovator, Enneagram 7
Work Expertise
🧭 AI-Driven UX + Intelligent Workflows
⚜️ Full-stack product design execution
🏗️ Design Systems + Scalable UX Frameworks
🕵 User Research, A/B Testing & Data-Driven UX
📓 Content Strategy + Information Architecture
⚡️ Cross-Functional Leadership + Collaboration
⛵️ Agile + Lean Product Thinking
View Greg's CV
Past Highlights
📓 AI-enabled planning tools for special-ed teachers (N2Y)
🧮 Automated B2B vendor management for accounting teams (Routable)
🔥 Blaze Checkout: A high-performance global eCommerce solution (Flow Commerce)
🏦 Digital transformation of a wealth management platforms (Motive Create)
🏥 Behavior change initiatives improving health for 40M insurance members (Aetna)
💼 Led design teams to create award-winning digital experiences (Patients & Purpose)
🌎 Mentoring mid and senior designers’ career growth (ADPList)
Life Passions
🤖 Adopting the latest AI productivity tools
✈️ Travel hacking for my next global adventure
💙 Creating content about my two boys
Want to see some work or chat about cool emojis?
Contact Greg